Mad Men 

Drink every time:

• Don lights up 
• Lucky strike is said 
• They lose or gain an account 
• Infidelity or sex 
• Peggy is promiscuous 
• Dick is said or shown in photos 
• A new ad pitch 
• A historic event is referenced 
• Don's daughter causes trouble 
• There is a flashback 
• Joan flexes her "muscles" 
• Someone is promoted or fired 
• The exterior of the building is shown 
• Don drinks 
• Someone is offered a drink
• Don "runs away"
  

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